JED

SPRING / SUMMER 2020

For Spring / Summer 2020, JED drew inspiration from the Holi Festival. The Holi Festival is India’s singular celebration that marks the arrival of spring and the last days of winter, and embraces the promise of love. It is popularly known as the “festival of colors”, and indeed it is color that defines this event like no other in the world. Pigments and paints are tossed into the air and smeared onto friends and loved ones in a free-for-all spring frolic, creating a riot of unexpected color explosions wherever one looks.

The JED Spring / Summer 2020 collection celebrates the Holi Festival through its use of color and texture in knitwear and cut & sew designs. We used frenzied, abundant stripes, hand painted original water color prints, incorporated new textures in knitwear, and applied bold color combinations to pay homage to this joyful celebration.